Mumbai’s cabs get funky, sponsoring talents of young artists
Next time when you raise your hand to stop a taxi in Mumbai, instead of finding a yellow-and-black one, you will discover an artist’s version of it. The artistic mind Taxi Fabric dreamt up a design scheme to splatter the work of local artists on the seats, door panels and ceilings of taxis on the street, making them stand out from the crowd and giving them art designer look.
Taxi Fabric’s idea was pitched in April 2015 and since then they have been colouring taxis under Sanket Avlani, Mahak Malik, Nathalie Gordon and Girish Narayandass’s guidance who work out of London and Mumbai. Till now they have brighten up some around 27 taxis in Mumbai.
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The direction of this project is to create a stage for new designers to present their ideas and talent through the medium of Taxi Fabric. The opportunity to design new interiors for the vehicles will dig up new knacks for sure. The Taxi Fabric team says, “Older generations don’t understand it, design to them just performs a function.” And, so far they have 26 new interiors brightening up the mock-classsic art.
Whereas, Mumbai is India’s one of the main city which accept new talent and has the largest crowd who prefer the most convenient form of transport, that is cab. Hence, transforming each one of them into iconic piece of culture so that the work of art catches attention of Mumbaikars and tourists as well. Although, it is the drivers who are being noticeable more.