The #DoYou Challenge: Are You Game?
You might have come across a series of videos released by Puma recently featuring celebrities like Cara Delevingne, Lisa Haydon, Jacqueline Fernandez, Anushka Manchanda. Celebrities, fitness freaks, athletes, dancers, all coming together to promote women’s right to choose to do what they want with their lives. The #DoYou campaign was launched on International Girl Child Day and women around the world have stood in support of the campaign. Here is one of the video for the campaign:
This Sunday, i.e. November 6th, was marked as THE date for #DoYou, asking women to join Puma for an opportunity to be a part of creating a world record – the Guinness World Record for Most number of Women to hold the abdominal plank.
More than 1600 women joined in, including women ambassadors who have been a part of the campaign to showcase and inspire women of India to break stereotypes and just choose their own destiny.
Not just women, but men too took part in the campaign to show their support…and to ask women to take up the challenge.
Feature Image Courtesy: Talha Tariq, Twitter