Ashwini Asokan, founder of Mad Street Den, uses artificial intelligence for everyday products and services as part of consumers’ shopping experience. They have for long had to spend time explaining what they do. But Asokan has been determined and believes that’s the only way.

“I think I actively say different kind of stories about AI to show that it is very useful to people to make their lives better,” Asokan says, but admits there is a steep education curve when it comes acclimatising people to AI.

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