Prominent journalist and fashionista Ambika Anand, Editor-in-Chief (Fashion) at NDTV Good Times, is the face behind India’s premier lifestyle channel since 2002. Named often among the best dressed, Anand initially started as a business reporter after completing her studies from Cardiff Business School. She then went on to become a business news anchor before donning the hat of Fashion Editor at NDTV.

While switching channels, you’d often see Anand giving wedding tips and trust us when we say this – it’s worth it! For, over the years, she has given us a series of hit programs like I’m Too Sexy For My Shoes, Get the Look, The Big Fat Indian Wedding and Band Baajaa Bride. If you struggle to find celebrity styles or tips to kill the work wear monotony, or are looking for monthly trends, or vying to make the perfect selfie look work, she is the one you turn to. She spoke to SheThePeople.TV about her success mantra. Excerpts from the interview:

What were the initial days like — what kind of challenges did you face?

My initial days were just like any other person’s. I was nervous but I have always loved challenges and thrive in a high-stress environment. It’s been 15 years in the industry now, and honestly, there are not many things that surprise you after a point. But nonetheless, a challenge is always welcome.

Ambika Anand, TV anchor and Editor at NDTV Good Times
Ambika Anand

What skills or expertise help you tackle the everyday challenges?

I think my biggest skill is that I don’t get stressed easily. I know that every crisis has a solution. And I know that if you work very hard and predict every hindrance — then you can automatically eliminate a crisis situation. When you panic in a situation, you are only shutting down the doors of opportunities.

Also Read: When a journalist turns author: Vani Kaushal

We often notice, today’s working women face dilemma in choosing the right attire for everyday office look. Tips to kill the work wear monotony?

I think one ought to experiment when it comes to fashion. Try something you have never worn before. Accessories are my go-to outfit saver! Interesting accessories can up your style quotient instantly. Get a bright office bag and an edgy pair of shoes. It is imperative that I say this: invest in some quality work makeup.

What are the other ways women could rock in every sphere of fashionable life?

As women, we are natural multi-taskers and managers. We have been managing the slightest things in our own circles with utmost ease. I think the trick is to believe in yourself and open your mind to experimentation. It is really important that you surround yourself with positivity and not get bogged down by other people’s sartorial opinions.

“I have always loved challenges and thrive in a high-stress environment”

You are a strong believer of social media. How well would you rate social media sites when it comes to share, acknowledge and empower fashion statements?

I think social media entrepreneurs are a new brand of influencers who are making fashion more accessible to people. Style is no longer a privilege but can be brought to your doorstep. Social media plays an integral role in exploring one’s sense of fashion, opinions, etc., and it is healthy to see so many people accepting themselves for who they are.

READ:How Rajlakshmi Retesh Found Her Second Calling By Training Jawan Wives

How would you use digital media as a powerful tool for empowering women to love themselves as they are?

Digital media allows women to do more than just what they should do. You see women dabbling between careers and passions. I think if anyone has various business interests, the digital world gives them a platform to explore and execute all their ideas.

Ambika Anand, TV anchor and Editor at NDTV Good Times
Ambika Anand, TV anchor and Editor at NDTV Good Times

With more body positivity campaigns emerging in the country, do you feel Indian media is attracted towards sexist content?

Although we see that more and more youngsters are understanding the concept, I think sexist content sells more. So it’s a matter of demand and supply phenomenon and the media obviously needs a formula that sells and generates revenue.

As women, we are natural multi-taskers and managers. We have been managing the slightest things in our own circles with utmost ease. I think the trick is to believe in yourself and open your mind to experimentation.

These days, online outrage is peaking high. Along with many positive campaigns, some negative remarks and online trolls are in the scene too. How often do you come across such judgement? Your reaction to those?

Being a part of an industry that is constantly scrutinised for the slightest of things, I have refrained from reading any comments or remarks. It’s better because I go on doing what I do best and don’t need to react to trolls to prove my point.

Ambika Anand
Ambika Anand (Photo Credit: Ambika Anand/Twitter)

Also Read: Women in Indian media: Diversity can be a game changer

Any tips to call out body shamers as you know women are frequently facing such issues online these days?

Body shamers are everywhere. They have been around for a while and will not leave our presence anytime soon. I think one ought to ignore them and not pay any heed to them.

Such people do not deserve your attention and investment

Your advice to women who are insecure about their body?

Embrace your body and fall in love with it. If you do not feel good about it, then work out and alter it. It’s possible to love yourself. All it requires is focus and hard work.

Digital Media in India: The women redefining the news scene

Also Read: Body Shamers Should Mind Their Own Business, says Artist Kritika Trehan

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