She has spent most of her career at one company – and she proudly says if we think of our jobs as entrepreneurial, then sky is the limit. Meet the dynamic Deepa Jayakumar who is a vice president at Take Solutions and leads the marketing department. In conversation with Radhika Sharma at a special roundtable Power Breakfast organised by SheThePeople.TV, in Chennai as part of its community meets.
Jayakumar talks about the changing scenario for marketing and reflects on how B2B marketing is getting really focuses and intense. She says convincing companies over consumers is another stream all together that needs a different approach to marketing. Hot on heels of winning an award, Jayakumar is bullish about expanding marketing horizons are new tools and technologies develop, keeping marketing heads on the learning curve.